The company is a manufacturer and distributor specializing in pet grooming and care products. Since its establishment in November 2016, the company has expanded its product portfolio from pet spa products and natural soaps to a wide range of hygiene and care products for companion animals.

The company develops and produces various pet care products, including natural pet soaps, bath additives, pet toothbrushes, and pet eye wash solutions. The company is committed to developing safe and gentle products that can be used comfortably by both pets and their owners in daily life, while continuously improving product quality through ongoing research and development.

The company possesses in-house R&D capabilities for planning and developing pet bathing and spa products and has extensive experience in developing products based on natural ingredients. Based on an understanding of pet physiology and usage environments, the company continues to develop differentiated functional products. In particular, the Ainsoap Triangular Pet Toothbrush is a uniquely designed ultra-soft bristle toothbrush with a registered design in Korea. It has gained strong popularity in the domestic market and is consistently included in overseas purchase orders as one of the company’s key products.

The main customer base consists of pet owners in their 20s to 50s who prioritize hygiene and health for their pets.

The company has established product competitiveness through major domestic retail channels such as E-Mart and Lotte Mart. In addition, the company previously became the first pet cosmetic brand to enter Lotte Duty Free in Korea. The company also supplies its products to Indonesia through a local distributor and continues to expand its presence in overseas markets.

Through continuous product development and the expansion of global distribution networks, the company aims to grow as a competitive brand in the pet care industry.